Sr. Social Strategist + Community Manager
Clients
Amazon Vest Life: Developed and managed quarterly content calendars and campaign strategies for global initiatives like Prime Day and other major internal and external events, driving engagement and follower growth among Amazon associates. Acted as project manager across video and design teams, editing, scriptwriting, and fast-turn creative needs. Also led monthly and quarterly performance reporting, provided copywriting support, and handled community management to keep the brand voice consistent.
Amazon Flagship: Developed and produced content for Amazon’s global social channels, blending creative storytelling with data-driven insights. Served as a trend forecaster and strategist, identifying emerging social trends to inform content direction and drive engagement across platforms.
Chloe Wines: Provided on-set support across styling and set design, contributing to the visual direction and overall flow of the shoot. Filmed and edited behind-the-scenes content, blending creative direction with a strong eye for detail. Additionally, vetted influencers for the limited-time offer bottle and Mother’s Day campaign to ensure brand alignment and impact.
Cooper & Thief Wine: Led social strategy for the brand’s Instagram refresh, developing a more distinct visual direction. Initiated influencer partnerships around key holiday moments to drive awareness. Served as on-the-ground support for experiential events at major CPG conferences, ensuring seamless brand execution and memorable activations.
Tylenol: In this social-first campaign for Tylenol, I directed and produced organic video content spotlighting the surprising athleticism behind sports mascots. The series follows mascot trainer Jeromē Bartlett and pulls back the curtain on the physical training, endurance, and dedication required to perform inside the suit. Built for Instagram from the ground up, the videos combine documentary-style storytelling with dynamic social pacing to celebrate the performers who bring stadium energy to life.