IRL Hype Machines
Pulled together and hosted influencer events that helped spread the word around Baltimore’s biggest festivals—mixing good vibes, smart invites, and community-driven storytelling to boost visibility and get folks talking.
Digital Creators Manager
Helped guide volunteer social media folks and event photographers—sharing tips, tools, and creative direction so they could capture moments that matched the energy and mission of our events.
Everyday Web Stewardship
Checked in daily on 11 city websites, keeping things accurate, fresh, and aligned with brand voice so the public always had the most up-to-date info at their fingertips.
Impact Through Impressions
Built buzz around Baltimore’s biggest festivals with a mix of paid and organic digital campaigns, racking up over 5 million impressions and drawing in over 600,000 attendees. Every post was crafted to stop the scroll and bring folks into the moment.
Pivoted with Purpose During Lockdown
Helped drive over 5 million impressions by building thoughtful, scroll-worthy campaigns (paid + organic) for some of Baltimore’s biggest festivals and city-wide events, welcoming more than 600,000 attendees in the process.
Events & Experiential Marketing
Supported community art institution events, with event facilitation, boots-on-the-ground coverage, storytelling, and content capture. From mural unveilings, art exhibitions, and maker pop-ups, I helped create and document moments that felt just as electric.
