Experiential Event Planning & Community Engagement
Planned and brought to life events all year long for board members and Baltimore locals, from the first idea to the final detail. Focused on creating experiences that felt rooted in the city and built real connection and pride in the community.
Content Strategy & Storytelling
Wrote and edited everything from newsletters to press releases and content strategy, aiming to turn routine updates into stories that felt lively, relatable, and true to the heart of downtown Baltimore.
Influencer Relations & Tourism Marketing
Planned and ran influencer campaigns to help get people excited about Baltimore, whether that meant showing off hidden gems or longtime staples. Focused on creative, genuine partnerships that brought more eyes (and foot traffic) to the city.
Partnership Seeding & Digital Outreach
Built genuine relationships with local businesses and content creators by reaching out thoughtfully online. I focused on creating real connections that could grow into lasting collaborations.
Analytics & Market Insight
Kept a close eye on what was working (and what wasn’t) by tracking metrics, spotting trends, and digging into performance. I used both data and gut instinct to shape smarter campaigns that connected with people.
Brand Growth & Social Media Innovation
Helped breathe new life into the brand’s digital presence by introducing updated processes and fresh content ideas to spotlight Baltimore Restaurant Week and other downtown events. Took a creative, thoughtful approach to boosting engagement and getting more people tuned in.
